You want to redo your website. You ask for 3 quotes. You get: 1,800 CHF, 12,000 CHF, and 45,000 CHF. For the same brief. You're lost. That's normal.
This guide gives you the real prices of a website in Switzerland in 2026, by project type, with zero nonsense. By the end, you will know exactly how much you should pay and why.
Why Do Prices Vary So Much in Switzerland?
Four factors determine the cost of a website in Switzerland:
- The type of site (brochure site, e-commerce, custom build, web application)
- The chosen technology (WordPress, Webflow, Shopify, custom)
- The provider (freelancer, offshore agency, Swiss agency, premium agency)
- The level of service (design, copywriting, SEO, maintenance)
A WordPress site built by a student in Lugano: 800 CHF. The same site built by a premium Zurich agency: 35,000 CHF. Nobody is lying — it's just not the same product.
The 5 Categories of Websites for Swiss SMEs
1. Simple Brochure Site (1-5 pages)
Use case: tradesperson, restaurant, independent professional, small shop.
| Provider | Price CHF | Timeline | Included | |---|---|---|---| | Junior freelancer | 800 - 2,000 | 2-4 weeks | Template, basic copy | | Senior freelancer | 2,500 - 6,000 | 3-5 weeks | Custom design, copy, basic SEO | | Local agency | 5,000 - 12,000 | 4-8 weeks | Pro design, copy, SEO, training | | Premium agency | 12,000 - 25,000 | 6-12 weeks | Strategy, high-end design, copy, advanced SEO |
Our recommendation: between 3,500 and 8,000 CHF for a brochure site that actually converts.
2. Business Brochure Site (6-15 pages)
Use case: multi-service SME, consulting firm, agency, franchise.
| Provider | Price CHF | Timeline | |---|---|---| | Senior freelancer | 6,000 - 12,000 | 5-8 weeks | | Local agency | 10,000 - 25,000 | 6-12 weeks | | Premium agency | 25,000 - 60,000 | 10-16 weeks |
3. E-commerce Site
| Type | Price CHF | Recommended platform | |---|---|---| | Starter e-commerce (<50 products) | 4,000 - 10,000 | Shopify or WooCommerce | | Mid-size e-commerce (50-500 products) | 10,000 - 30,000 | Shopify Plus or WooCommerce | | Large e-commerce (500+ products) | 30,000 - 100,000+ | Shopify Plus, BigCommerce or custom |
Hidden e-commerce costs: platform subscription (29-299 CHF/month), payment gateway (1.4-2.9% per transaction), third-party apps (50-300 CHF/month).
4. Web Application or SaaS Platform
If you are building a digital product:
- MVP: 15,000 - 50,000 CHF
- V1: 50,000 - 150,000 CHF
- Full platform: 150,000+ CHF
5. Redesign (vs. New Build)
A redesign generally costs 30-50% less than building from scratch, except when switching technology (e.g., WordPress to Webflow).
Technology Comparison in 2026
| Tech | Build cost | Maintenance/year | Ideal for | |---|---|---|---| | WordPress | 3,000 - 25,000 | 600 - 3,000 | SMEs in all sectors, blogs, e-commerce | | Webflow | 5,000 - 30,000 | 200 - 800 (hosting included) | Design-driven sites, marketing | | Shopify | 3,000 - 25,000 | 350 + fees | Pure e-commerce | | Wix / Squarespace | 1,500 - 6,000 | 200 - 500 | Very small businesses, freelancers | | Custom (Next.js, etc.) | 25,000+ | 2,000 - 10,000 | Complex projects, SaaS |
In 2026, our preference for Swiss SMEs: Webflow for brochure sites (speed, SEO, security), WordPress when you need a plugin ecosystem, Shopify for pure e-commerce.
Discover our web development service to compare.
The Real Costs Beyond the Site Itself
The price on the quote is never the final price. Additional costs to plan for:
| Item | Average cost CHF/year | |---|---| | Domain name | 15 - 40 | | Hosting (if not included) | 100 - 500 | | SSL certificate | 0 - 200 (often free) | | Business email (Google Workspace) | 72 / user | | Technical maintenance | 600 - 3,000 | | Backup and security | 100 - 500 | | Paid plugins/apps | 200 - 2,000 | | Photo / video / illustrations | 500 - 5,000 (one-shot) | | Pro copywriting | 500 - 5,000 (one-shot) |
Common mistake: forgetting the copywriting. A stunning design with terrible copy = 0 conversions. Budget 800-3,000 CHF for professional copy.
Why an Expensive Site Can Be Great ROI
A Lausanne client paid 18,000 CHF for his site in 2024. He thought it was expensive. In 2025, his site generated 47 qualified leads at an average value of 200 CHF = 9,400 CHF in directly attributable revenue.
But the real win: his SEO took off. Today, he receives 60+ leads/month without spending a single franc on ads. Actual ROI at 24 months: x12.
Conversely, a 1,800 CHF Wix site that never converts = 1,800 CHF wasted.
How to Choose the Right Provider in Switzerland?
Ask every agency these 7 questions:
- What tech stack do you recommend and why?
- How many revision rounds are included?
- Who writes the copy?
- Is SEO built in from the design stage?
- What is the guaranteed timeline?
- What happens after delivery (training, maintenance)?
- Can I see 3 delivered sites similar to mine?
- A quote without a specifications document
- A "first page of Google guaranteed in 30 days" promise
- No design shown before signing
- No mention of hosting
- A suspicious day rate (<400 CHF in Switzerland = fishy)
- Simple brochure site: 4-8 weeks
- Business site: 6-12 weeks
- E-commerce: 8-16 weeks
- Web application: 12-26 weeks
- Under 3,000 CHF: you are buying a template, not a strategic site. Fine for a test-mode launch.
- Between 4,000 and 12,000 CHF: the sweet spot for 90% of Swiss SMEs. A real site that converts, optimized for SEO.
- Above 15,000 CHF: justified for a strategic redesign, e-commerce, or strong brand stakes.
Red flags:
Switzerland vs. Offshore: Should You Pay More?
A purely Swiss agency costs 1.5 to 3x more than a hybrid Swiss/offshore agency.
Our model at Digital Swiss Agency: strategy and project management in Switzerland, execution in Morocco. The result: Swiss-agency quality at -40% of the average price. That is what allows us to deliver sites at 4,000-15,000 CHF that look like 20,000+.
Request a personalized quote within 24h.
How Much Should You Budget for Your Business?
| SME type | Recommended budget CHF | |---|---| | Tradesperson / local shop | 3,000 - 7,000 | | Independent professional | 4,000 - 10,000 | | B2B SME (10-30 employees) | 8,000 - 20,000 | | B2B SME (30-100 employees) | 15,000 - 40,000 | | Starter e-commerce | 5,000 - 15,000 | | Established e-commerce | 15,000 - 50,000 | | Multi-site franchise | 20,000 - 60,000 |
Realistic Delivery Timelines
Any provider promising "2 weeks" for a professional site is lying or cutting corners.
Conclusion: How Much to Spend on Your Website in 2026
If you are a Swiss SME in 2026, here is our honest verdict:
Want a transparent, no-surprise quote within 24h?
Contact Digital Swiss Agency. We tell you clearly what you need, what it costs, and what it will bring in.